THREE: Make it simple
If there is silence in response to the album order form to select images for the album, do it for them. I use SmartAlbums software- so easy to design, easy to show a proof online, easy to make changes – see the trend!
By taking an approach of designing the album as a first call it can make things easier for your couple. Making it as easy as possible for clients helps. They may be feeling overwhelmed choosing- you are the expert so you show them the selection that would tell the story of their day. Then they have an opportunity to make a revision or two to swap a new one in and out.
Also simplify album ordering by limiting the choice. Get samples of your favourite SIM albums, and just give those as choice to your couples. Offer the ones that fit with your brand best, the ones that your dream couples are most likely to love too.
To many different options can be overwhelming and slow down decision-making.