Are you a Professional photographer looking for practical tips on harnessing the power of social media?
Then this article is for you.
How often do you scroll through a social feed of a fellow photographer and wonder how they produce such engaging content and grow their social media following? The truth is that with a bit of planning and strategic thinking you can also crack the game of social media and use it as a vital part of your digital marketing strategy.
Here are some practical tips on how you can improve your social media presence and grow your following.
Use social media planning tools to take the pressure off your busy schedule
If you’re stretched for time you can make use of some of the handy social media planning and publishing tools such as: Hoot Suite, Buffer or Hubspot. For a small monthly fee, you can plot all your posts in one place and schedule them ahead of time. Posting something daily or a few times a week can add a lot of stress to the daily routine so I would recommend trying one of these tools to see if they can add value to your business. They are also great for tracking progress and conducting analytics that can help you in further optimisation. Try to be as consistent as possible, if you post every day then stick to it, don’t just post a lot of content one week and give your followers radio silence the next. It sends red flags and your followers might thing something isn’t right with your business.
Choose a suitable platform for your business and spend time growing it
Often when I speak to photographers and any other small business owners I’m told that they only post sporadically as all social media platforms are too complicated and time consuming to keep on top of it. To make things easier I always advise to pick one social media platform to begin with. Pour your energy and creativity into it and you will quickly see the results of your hard labour.
When choosing a platform, you should consider a few things such: age, gender, location etc. Here are some stats for you for the most popular platforms: